MBA

A critical discussion, analysis and evaluation of the role of the manager and leader within business development areas and successful business activity including the concepts of leadership and risk management; individual and corporate hygiene factors underpinning business and organisational activity; critical evaluation of the factors which may contribute to the success or failure of a business or organisational entity.

A detailed and critical oversight of the body of knowledge which constitutes marketing management in contemporary environments including the role of analysis, planning, implementation, and control of marketing programs and how they are designed to create, build, and maintain mutually beneficial exchanges and relationships with target markets for the purpose of achieving organisational objectives.

• A critical introduction to the knowledge base, and the principles, concepts, theories and practices which contribute to the formulation and appraisal of marketing strategies and policies, including those related to the marketing of physical products, to services marketing, to relationship and emotional marketing, to new technologies marketing scenarios, and to micro and macro marketing environments

A comprehensive understanding, overview and critical evaluation of the knowledge base which makes up, and factors which contribute to the operation of:- the strategic management of financial planning within businesses and organisations; the strategic contribution which financial planning provides within businesses and organisations; financial statements, analysis and investment planning; finances and strategic financial concepts within a business organisation; the relationship between strategic management decisions related to financial matters and other conceptual and operational values within corporate business planning and performance.

A comprehensive knowledge base, and a critically comprehensive and integrative conceptual and applied framework for understanding, analysing and evaluating the role of Strategic Management and the concepts, theories, practical applications and functions which make up strategic management approaches, and the identity and configuration of strategic management activities, within contemporary businesses and organisations. A comprehensive theoretical and practical comprehension of how organisations formulate, implement, and evaluate strategy and strategic management; how they consider the strategic alternatives available to them, and the concepts, contexts, tools and techniques which are used in the development and formation of strategies both internal and external too the organisation.

A fully comprehensive and critical knowledge base covering the essential principles, practices and processes related to the rigorous and rational identification, selection, design, analysis, evaluation, implementation and completion of a major piece of academic and/or business and management related research in an appropriate discipline related field of enquiry.

• The theoretical and practical concepts, procedures, aspects of research design and formulation of research methodologies, which are required to undertake and bring to completion a critically evaluative, sustained and focussed piece of research within the management, business, or cognate discipline areas, including the considered handling of a variety of evidential typologies and sources of evidence, ethical issues and contemporary interpretive applications.

A comprehensive critical examination, analysis, and evaluation of the theory, practice and factors which constitute corporate finance as a discrete and foundation area of activity and the integrational environment within which corporate finance operates including: – principles of corporate financial decisions and decision making; organisational and institutional definitions, applications and utilisation of corporate finance; alternative models of approach towards corporate financial thinking and analysis; sources of corporate finance ad financing; the relationship between corporate financial strategy and the development of the business or organisation; alternative sources, advantages, disadvantages and planning considerations in the corporate financial and strategic planning areas for the company/organisation; corporate investment decision making and alternatives; risk evaluation, impact evaluation and corporate management of these factors; market evaluation and shareholder value concepts; differentiated corporate and sector market analysis.

Consider the implications of product and marketing modifications necessary in a variety of situations internationally and Assess and analyse study of various world regions and their consumption, terrain, demographics, and geographic as they influence marketing practices. Examine and evaluate concepts and practices in international marketing, with a particular emphasis on globalisation and how it affects the marketing activities of a firm/organisation. This examination includes for example; – global marketing to foreign environments and the formulation of global marketing strategy.

A comprehensive discussion and specialised analysis of the knowledge base which constitutes the basis for understanding:- the theory and concepts existing within differing market structures and related sectoral/segmental economic activity (including consideration of globalisation issues); how capital markets and financial institutions work within regional and globalised environmental frameworks; concepts of economic and market change, change impact scenarios, exemplars and case studies; external and internal impacts on economic and market activities; the concepts of change and its impact within the wider effects which environmental circumstances have on markets and financial institutions; market structures and economic models and their functions and position in societies; markets and political, economic, societal, technological, environmental contexts and their relationship to economic activities in local/regional/national and global contexts.

A comprehensive and critical examination, discussion, and analysis of the operational and strategic international and globalised arenas in which companies, businesses and organisations can undertake their activity with particular reference to contemporary operating environments including the political, social, economic, technological, learning and environmental contexts and other configurations which apply to cross-border / cross-nationality commercial activity, generic and sector specific trade activities, and changing and conventional investment and technological contexts.

A critical and comprehensive overview of the framework of knowledge and the concepts, theories, practices, applications and models which contribute to strategic marketing activities, the design of marketing strategy at the corporate level of an organisation, and the functional areas which contribute to the discipline of strategic marketing in contemporary businesses and organisational practices .A critical discussion, analysis and evaluation of the contributory role, identity and function of strategic marketing and particularly market-led change strategies and their contribution to the development of overall business and enterprise strategy within organisations.

A learning experience and set of learning requirements and congruent tasks through which the learning delivered within the MBA programme as a whole, can be explored, discussed, coherently organised, rigorously analysed and evaluated, and critically reflected upon by the learner within a significant body of completed written work which is brought together using appropriate evidence and references, and is in the prescribed format of a Dissertation on an agreed topic, subject, theme, or field of enquiry. The self-critical and individual requirement by the learner to identify, design, research, critically reflect upon, and bring to completion, a significant body of individual enquiry in the form of a Dissertation while using appropriate methodology, theoretical concepts; the effective presentation of informed discussion and argument; the synthesis of ideas, theories and practices; and forming conclusions from the evidence and outcomes of the completed body of work and enquiry. The learning experience and the challenges for the learner which are associated with, and which are required to sustain the rigorous investigation of specific research questions which may involve the consideration of a variety of sources of evidence and research approaches and the completion of a sustained and significant piece of coherent argument, focussed discussion, and synthesis of theory, ideas, and/or experience or practices. (e.g. desk research, field research, theoretical and practical-experiential research).