Programme overview
This is a dynamic programme of study that provides students with a comprehensive understanding of media and communication as a complex social process, providing them an insight into fundamental theoretical and methodological concepts and frameworks of media as a scientific discipline.
The programme aims to enable students to work on different projects in the media field, acquiring valuable knowledge and mastering skills in areas such as communication, writing and presentation of media texts in a variety of media formats, critical analysis of media content, media editing, professional media research, investigative journalism and the basics of production in modern media among others.
The main objective of this study programme is to form educated professionals who are able to critically think and analyse as well as to understand the political, social, cultural, institutional and media communications. Professionals who are listeners and who know how to identify information that is important to the public, with the ability to sensitively and effectively communicate with people from different ethnic, cultural and religious backgrounds.
This programme covers the following disciplines of Media and Journalism:
- History of ideas
- History of culture and media
- Visual communication
- Audio-visual media production
- Audio-visualmedia aesthetics
- Investigative journalism
- The effects of mass media
- Critical media theory
- Media coverage techniques
- Narrative, communication and cultural stereotypes
- Globalisation and communication
- Storytelling skills across all media formats
What you’ll study
Throughout your studies you will develop:
- The ability to critically think, analyse and interpret media phenomena.
- The ability to work independently, classifying and selecting references and literature and making correct assumptions.
- The ability to confidently express and defend your personal ideas and opinions as well as opinions regarding politics and social issues to a wide audience.
- The practical application of all the acquired theoretical knowledge.
- Outstanding written,verbal and non-verbal communication skills.
- The use of computers in teaching, research, communication and writing as well as the application of innovation and modern technologies to media.
- An in-depth understanding, recognition and critical analysis of the relationship between sign and meaning, discourse and truth,knowledge and science, and the role that these elements of communication and their relationships have in the construction of society.
- A broad knowledge and understanding of the academic and professional skills needed in the Media and Journalism industry: understanding the fundamental concepts, terminology, history and most successful practices in the field.
- Skills such as communications planning, writing, branding, event planning and campaigning.
- Understanding the relationship between media and public relations focusing on the development of writing skills that are adapted to the needs of different target audiences as well as the influence of the media in the context of the objectives and needs of organisations and institutions.
Career opportunities
With a BA in Media and Journalism from MIUC, you will immediately increase your employability, allowing you to secure a bright and prosperous future.
Career opportunities available to MIUC Media and Journalism graduates include:
- Journalist, Reporter or Editor in the print media, radio, television and or the digital environment
- Television or Radio host
- Media critic
- Media consultant
- Media analyst
- PR, Marketing and Communication
After completing the BA programme, you also have the option to continue your education and specialise in a subject of your choice with one of the MA programmes that MIUC offers.