Programme overview
This exciting and dynamic study programme focuses on international marketing, advertising and communication research projects, allowing students to comfortably be part of a platform for reflection and exploration of the phenomenon of our continuously transitioning society,to review and create social discourse and to solve current issues that are important to the future development of our consumer society.
Students will be able to solve concrete problems through practice, linking basic knowledge from different academic and professional sources and applying them to their work. The programmefocuses on a wide variety of areas such as communication, psychology and consumer behaviour, developing public relations campaigns and devising marketing and/oradvertising strategies for products and services among others.
The aim of this study programme is to provide students with a contemporary education that will enable them to operate, explore, reflect and positively contribute to the Marketing, Advertisingand Communication industries through nurturing their ability of critical thinking which will consequently allow them to become free, independent and creative experts in their field.
This programme extensively covers the following disciplines:
- Strategic Marketing and Analysis
- Marketing Management
- Market Research
- Entrepreneurial Marketing
- Consumer Behaviour
- Leadership
- Product and Brand Management
- Project Management
- Advertising and PR strategies
- Communication Theory
What you’ll study
Throughout your studies you will gain knowledge in the following areas: