MA MARKETING & ADVERTSING:
COMMUNICATIONS & PR

Programme Overview

The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability. The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications. These professionals will be able to adapt to an everchanging market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services.
The programme extensively covers the following disciplines:

• Communication Strategy
• Visual Communication in Public Relations
• Digital Marketing and Advertising
• Crisis Communications
• Market Research
• Advertising on Internet Search Engines

What you’ll learn

This programme provides students with skills such as:

• Excellent written and verbal communication skills that will allow you to effectively defend ideas and opinions.
• The ability to critically evaluate and analyse information and data in accordance with relevant social contexts.
• The ability to recognise and explain the theoretical contribution of relevant authors in the field of marketing and media theory as well as media production.
• To clearly and explicitly communicate your views, research results, conclusions and theoretical knowledge publicly.
• To study and analyse markets in detail and correctly put strategies into practice.
• How to critically analyse and apply theoretical knowledge in the fields of marketing, advertising communications management.
• The ability to strategically plan, initiate, coordinate and evaluate marketing, advertising and communication campaigns in different contexts and organisational environment.
• To contribute to the success of businesses or organisation through individual and group work, applying principles and methods of management.

Career opportunities

Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem solving, decision-making professionals able to pursue careers in the following fields:

• PR & Communications
• Press Management
• Marketing Management
• Digital Marketing
• Product and Brand Management
• Campaign coordination
• Advertising
• Lecturer