BA INTERNATIONAL BUSINESS

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Programme overview

All methodologies, concepts, insights and frameworks that we provide students with are academically relevant and have been tried and tested by professionals in the business world. We apply newly acquired knowledge to practical examples and modern-life business cases through engaged, interactive discussions and role-plays. In addition, our highly experienced business faculty members ensure that the theoretical knowledge is compared to and put into context with their own in-depth experience as seasoned seniorexecutives on the frontline of business.

As well as modern business concepts, we provide our students with highly relevant skills that are of crucial importance for professional and personal success in today´s society, developing their analytical, creative and critical thinking. We show them how to take high-stake decisions accurately and efficiently while building and sharpening their ability to influence others effectively across cultures, business functions and hierarchies.

This programme extensively covers core disciplines of businessmanagement such as:

Management Methods
Negotiation Skills
Leadership
Finance and Accounting
Marketing Business Strategy
Entrepreneurship
Macro-Economics
Human Resources
Management Investment and Project Management

What you’ll study

Throughout your studies you will develop skills in the following areas:

»Leadership«

Develop a clear understanding of what it takes to effectively lead yourself, lead others and lead businesses in order to achieve pre-determined goals and successfully execute corporate strategy.

»Business

Learn how to formulate and implement a successful business strategy. Particularly focusing on:

How to differentiate your customer value proposition in the aim to “win” despite increasingly fierce competition in global markets.

How social media can be leveraged to your advantage.

Critical success factors in the 21stCentury.

»Entrepreneurship«

Gain insight into how to create and exploit a business opportunity with a scalable, sustainable business model. Understand the elements and the purpose of a business plan. Understand modern sources for financing andadapt to the mind-set of different investors.

»Human

Develop a clear understanding of HR planning andHR operations with regards to recruitment, performance management and workforce development for succession purposes.

»Marketing«

Gain in-depth knowledge of consumer behaviour, how to stimulate demand by applying the competitive advantage and how to create and manage brands and how to communicate effectively internally and externally. The overall objective is the comprehension of how to manage intangible assets, such as: product, price, placement and promotion.

»Negotiation«

Learn about the negotiation process, the fundamental differences of claiming value vs. creating value, and how to strengthen your negotiation position through diligent preparation, e.g. by analysing and quantifying alternatives to the deal.

»Operations

Develop a clear understanding of process management, supply chain management and customer relationship management.

»Investment

Learn how to plan, organize and control resources and processes in order to achieve specific goals as part of temporary endeavours. Also understand how project management supports the overall corporate strategy and change management.

»Finance

Master translating business metrics into business intelligence. Managing control mechanisms to implement strategy. Forecasting instruments. Understanding financial vehicles to secure company organic and external growth.

Career opportunities

With a BA in International Business, you will immediately increase your employability, allowing you to secure a bright and prosperous future.

The extensive range of knowledge, skills and abilities that MIUC provides allows you to pursue:

Managerial careers in small, medium-sized and / or international companies of any sector

Careers as a business expert in public institutions

Careers asa business expert in not-for-profit organizations

Entrepreneurial careers in any sector

Careers in consultancy and other knowledge-based service sectors

After completing your BA programme, you also have the option to continue your education and specialise in a subject of your choice with one of the MA programmes that MIUC offers.